![Paramount+’s The Lodge Returns to San Diego with Iconic Franchises, Bold Activations, and All-New Experiences [ACTIVATION]](http://18.211.146.234/wp-content/uploads/2025/07/PLodge_San-Diego-2025-1280x640.jpg)
Paramount+ is back in the Gaslamp District for its third annual The Lodge activation during San Diego Comic-Con, and this year promises the most expansive experience yet.
Open to the public from Wednesday, July 23, through Sunday, July 27 at Happy Does (340 5th Ave), this immersive fan hub blends beloved IP with cutting-edge interactivity, no SDCC badge required.
Timed reservations are now available, with 50-minute sessions rolling throughout the day and limited standby availability for walk-ups. As part of its national tour, The Lodge has drawn tens of thousands of fans in 2025 alone. The San Diego stop marks its fourth destination and features immersive installations inspired by fan-favorite franchises and upcoming Paramount+ originals.
At the Paramount+ Lodge, Step into the stars with STAR TREK: STRANGE NEW WORLDS and STARFLEET ACADEMY.
Step into the stars with STAR TREK: STRANGE NEW WORLDS and STARFLEET ACADEMY. A massive, interactive holodeck invites fans to explore episodic vignettes from the upcoming third season. From sipping cosmic cocktails in the dreamy “Intergalactic Love Lounge” to collecting themed swag at a futuristic campus, this space blends free exploration with social sharing for full-throttle fandom.
In The Dexter: Resurrection Vault, visitors are transported into a chilling shrine of crime scene relics and case files, curated with disturbing precision. Meanwhile, LANDMAN fans can kick back in the authentic Patch Café, a recreation of the show’s beloved Midland, Texas bar, complete with drinks served in collectible M*Tex mugs.
The NCIS: TONY & ZIVA space channels romance and espionage in a Parisian café-turned-safehouse, rich with Easter eggs and international intrigue. Then it’s time to accept your mission: a high-stakes MISSION: IMPOSSIBLE vault drop lets fans recreate Ethan Hunt’s iconic suspended pose from the 1996 film for a custom souvenir photo.
Pluto TV also makes its debut at The Lodge with its “Pop” Popcorn Bar, part of its “Summer of Cinema” campaign. Expect free popcorn, slushies, and a blockbuster-worthy photo op celebrating its endless library of cult classics and hits—all free to stream.
Rounding out the experience is the CBS Sports Clubhouse, a fan zone dedicated to THE NFL ON CBS and the UEFA Champions League. Visitors can test their throwing skills, take a seat in bleachers surrounded by all 32 NFL team jerseys, or cool off in the European-style sports bar.
With unforgettable photo ops, exclusive swag, and franchise-inspired worlds brought to life, Paramount+’s The Lodge is the ultimate destination for fans looking to step inside their favorite stories.
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