Old Spice is leaping tall buildings and Comic-Con expectations in a single bound! How? With its newest collaboration: Old Spice x Superman. In partnership with DC Comics, the iconic men’s grooming brand is bringing fans an immersive activation celebrating the Superman movie with a limited-edition collection of superhero-worthy products. Taking place from Thursday, July 24 to Sunday, July 27 at Promenade Plaza outside the Hilton San Diego Bayfront Hotel, the experience promises to be a Comic-Con standout.

At the heart of the activation is the AR Crash Site Experience, where fans can track a mysterious “meteorite” (spoiler: it’s their boldest scent yet) that’s crash-landed at the site. Through augmented reality, visitors will unlock a portal to Krypton and step into the Old Spice capsule, emerging refreshed and ready to “Smell Like a Hero.” Expect cosmic vibes, cinematic flair, and a splash of citrus and cosmos, the standout notes from the limited-edition Superman grooming collection.

For a dose of nostalgia and fun, don’t miss the Old Spice Guy. Yes, the “Man Your Man Could Smell Like”, making a special live appearance for interviews and photo ops on Friday, July 26, only. Whether you’re a long-time fan or new to the franchise, this is a rare chance to meet the face (and voice) of one of advertising’s most iconic characters.

In addition to custom photo booths and immersive tech, fans can score exclusive swag and samples of the Superman-inspired deodorant, body wash, and shampoo. The collection features a heroic new scent that blends bright citrus and cosmic freshness, crafted for anyone daring enough to stand out.

With giveaways, celebrity appearances, and an otherworldly scent experience, Old Spice x Superman is one Comic-Con crash landing fans won’t want to miss.

Paramount+’s The Lodge Returns to San Diego with Iconic Franchises, Bold Activations, and All-New Experiences [ACTIVATION]