It’s really no secret that KPop Demon Hunters has become a global internet sensation. Ever since this animated film made its Netflix debut on June 20, 2025; its popularity has soared to the stars. It’s enough that lines of merch are coming out for the film, which is where we come to today’s story.
Netflix is proud to announce that Mattel Inc. and Hasbro, Inc. now both hold global co-master toy licenses for KPop Demon Hunters. What this means is that both companies will now begin producing toys based off of the demon-hunting idol trio.
On Mattel’s side, they plan to introduce a range of “KPop Demon Hunters–themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, collaborations with co-brands, and more” starting worldwide in 2026. As a teaser for all of that, they plan to unveil “a presale three-pack of HUNTR/X dolls”. The doll collection will go on presale starting in November 12, 2025. You can sign up for notifications from Mattel on when this doll collection will be available on their official website.

Meanwhile, Hasbro is also announcing a product line that will begin in 2026. This product line will consist of “innovative KPop Demon Hunters products across categories such as special feature plush, youth electronics and role play”. The first of which will be a MONOPOLY Deal: KPop Demon Hunters. This is actually available for preorder right now as of October 21, 2025; which you can do so from Amazon, Target and Walmart.

Mattel and Hasbro to Make KPop Demon Hunters Toys and Merch in 2026
Honestly, this is looking good for the future of KPop Demon Hunters as a whole. With this much new merch incoming for the film, we can expect a lot more hype for the film for a while. We might even get some increased talks about that promised animated sequel. We still have no idea when that will be, but at the very least, all this merch will certainly keep those talks alive.
What do you all think? Are you eager to find out?
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